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(Methodology, Networked Governance)

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Stanley Wasserman
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Guy Stuart
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Allan Friedman
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Nathan Eagle
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Ben Waber
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Ines Mergel
(Knowledge Sharing, Social Computing, Social Software, Current Trends)

Maria Binz-Scharf
(Qualitative Methodology, Knowledge Sharing, eGovernment)

Alexander Schellong
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« What do we really see? - The deep and the surface web | Main | Citizen Relationship Management ? - Part I »

21 January 2006

Innovation, Social Capital, and Entrepreneurial Strategy - Part I

In the upcoming week, Las Vegas will host the 2006 SIA Snowsports Trade Show. As the SIA announces on its website, the trade show is the premiere show in the world market. Sports manufacturers, distributors, buyers, sales representatives, press/media, industry professionals and athletes come together to both discuss the latest trends for the new season as well as to extent their "social networks".

LINE Skis is an entrepreneurial firm in the snowsports industry, which is based in Burlington, Vermont. Within the last couple of years, the firm has significantly contributed to the development of what today is known as "newschool" or "freeride/freestyle" skiing. In a recent interview on http://newschoolers.com, the founder and owner of the company, J. Levinthal, announced not to participate in the SIA trade show, although it is (a) the world's greatest and important event, and (b) the network of distributors and sales reps obviously weren't really happy about decision.

One of the key arguments Mr. Levinthal brought up to explain his decision goes like this: The main theme of the company is to promote alpine skiing. It is not about making profits, instead it is about spreading the word and building an (international) community of alpine skiers.

In consequence, the company is taking serious efforts to establish a constant information exchange with its "customers" through the company website and diverse online communities, such as newschoolers.com. Skiers from all over the place "meet online" to share ideas, movies, pictures, and plans for building an ever growing community of skiers!

So what? The aforementioned development raises a series of interesting questions for innovation and network scholars alike:

- Will online communities become a novel type of business model for "action-sports entrepreneurs"?
- Will online communties help firms collect novel knowledge to foster (technological) innovation?
- Is creating "social capital" a new way of funding entrepreneurial activity?
- How do strong ties between action-sport communities and young entrepreneurial firms as well as common beliefs affect traditional incumbent firms?


Posted by Thomas Langenberg at January 21, 2006 11:29 PM