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Recent Entries
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Recent Comments
Notification
« Structural vs. Relational Embeddedness: A useful Concept for Effective Knowledge Sharing within Firms? | Main | Longitudinal Data and the Adoption of Technology »
10 February 2006
The Strength of Weak Ties Revisited - A Practical Example
Having discussed Granovetter's seminal paper on "The Strength of Weak Ties" in our last class on Network Analysis, I just found a 21st century application of the theory on the website of Ideentower.blogs.com.
There is a relatively new service on the web, which allows people to connect to each other when traveling from A to B. The service is called AirTroductions and provides interested individuals to register and subsequently look for other, unknown individuals, that might be on the same flight. The purpose of the service is to allow people make interesting contacts which eventually lead to all type of relationships.
I found this interesting as another example for how easy it is today to build weak ties with modern web technology!
Posted by Thomas Langenberg at February 10, 2006 11:14 PM
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