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12 October 2006
Apparently, the government in Japan is promoting the use of Social Networking Services (SNS) as they are hoping to take advantage of this for consultation and during a crisis like a disaster. As I will take a look at the attempts in my case studies of Yatsushiro-city, Kumamoto prefecture and Nagaoka-city, Niigata prefecture I will keep you updated in the upcoming weeks.

Let's take a look at one of the big social networking platforms in Japan the meantime. Its called Mixi and has some of the following features:
- Invitation only
- It includes a sort of diary or blog which can be shared only with the people directly connected.
- Users review goods and services
- Miximusic / iTunes integration
- You can see who visited your profile
- Anonymous profiles mostly.
- Groups. Mixi has up to a million groups that users have created
- Heavily mobile-based / friendly. Japanese people spend a lot of time commuting on the train so there is plenty of time to take advantage of the 3G network and advanced phone features like chat, mms or GPS.
I begin to wonder when we will move into the mobile SNS world. Imagine when vast ammounts people start tagging their environment with the integrated GPS or connect with their direct or in case of dating, interested "peers". This will also allow for new types of government citizen interactions with regard to disasters and everyday management.
Update: If you would like to read the full story on government social software follow this link.
Posted by Alexander Schellong at October 12, 2006 11:13 AM
Hello, This is Soichiro Takagi, NTTDATA Research Institute for System Science. We met in KSG in May 2005. Do you remember me? I'm very happy to know your current interest.
I found this entry just before and enjoyed very much. Actually, I was one of the planning members of SNS of Nagaoka-City, and Chiyoda-Ku.(Both project is conducted as a field experiment by the government and I was a member of steering comittee.)
As you mentioned, many people are using SNS via cell phone in Japan. More than 5million people are using mixi, and most of them check the comments and post diarys using cell phone.
In Japan, many attemts were made to use ICTs to enhance public participation and community rebuilding. But most of them didnt work well, because of few participants, abusing comments.(Of course there are a few exceptions. Fujisawa-City, Kanagawa is well known as successful case using open e-talk system.)
On the other hand, in SNS like mixi, more people are enjoying to join and talk because they can talk on private matters(ex. hobbies, daily life, food, etc), not only public matters. And people are more gentle to communicate each other because their membership is based on their human relations. SNS is getting attention also in public participation context.
In terms of disaster management, it is getting clear that only "daily-use" system can be used in the disaster situation. Systems designed only for disasters are not used in peacetime. So it is difficult to know how to use it under a urgent situation, espetially for citizen. SNS is getting established in people's daily life, so it is considered more suitable as a information sharing system in disaster management.
I think we can share more information on this matter. Let's talk further.
Posted by: Soichiro Takagi at November 13, 2006 11:28 PM