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« Why do user communities work? | Main | Mobile phones in the developing world - Part II »
29 January 2007
I always enjoy reading about how communication technologies are adopted in different counties. I recently read an article in the Washington Post about the use of mobile phones in the "developing world," which does a good job of mentioning the many social factors that explain why mobile phones are often heavily adopted in poor countries.
Of the many factors mentioned, I was most struck by the argument that that people in poor countries may find mobile phone email particularly useful because it is extremely low cost and non-intrusive. These are the same two factors that helped kick-start the now highly prevalent use of mobile phone email in Japan. Japanese teens were the first in Japan to use mobile phone email, because it was cheep enough for them to use often and because its non-intrusive nature allowed them to stay connected without drawing attention from parents and teachers. Of course, there also many differences between the uses of mobile phone email among Japanese teens and those in poor countries. Many Japanese teens received phones from their parents, while people in poor countries often adopt them for business purposes. Nevertheless, the interesting thing about these two cases is that it was the congruency between the affordances of the technology and the social situations that ultimately lead to its integration into everyday life.
Posted by Jeff Boase at January 29, 2007 1:17 AM