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Convener in chief:


David Lazer
(Methodology, Networked Governance)

Editors:


Stanley Wasserman
(Current Trends, Methodology, Social Networks)

Guy Stuart
(Economic Sociology, Finance)

Allan Friedman
(Simulations)

Nathan Eagle
(Technology, Social Computing, Powerlaws, Current Trends)

Ben Waber
(Technology, Social Computing)
Ines Mergel
(Knowledge Sharing, Social Computing, Social Software, Current Trends)

Maria Binz-Scharf
(Qualitative Methodology, Knowledge Sharing, eGovernment)

Alexander Schellong
(Admin, eGovernment, Citizen Relationship Management)

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« Government Social Software - SNS in Japan Part III: Some observations | Main | Mobile Phones in the Developing World »

22 January 2007

Why do user communities work?

Newschoolers.com, skibuilders.com, or the Skiers Union are online communities of freestyle ski enthusiasts. In my research, I attempt to address the question why and how such online communities or online social networks work.

More precisely, I examine an important aspect of user communities – that is its members’ involvement in information sharing activities. I draw on previous research in the field of information sharing in social networks and I take a closer look at the following research question: "Why are some community members more actively sharing information than others?".

I build hypotheses and test them with data from a survey instrument, which I administered in the newschoolers.com community. I find that members with higher social status are more actively sharing community-relevant information than others. I also find that status is the result of a member’s embeddedness in and his experience with the user community.

In summary, my results contribute to the literature on user communities by illuminating the individual level determinants of voluntary information exchange. I also discuss the implications for further research in this field.

A working paper version of this paper is available upon request from the author of this blog entry.

Posted by Thomas Langenberg at January 22, 2007 3:00 AM