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Editor Login
Convener in chief:
David Lazer
(Methodology, Networked Governance)
Editors:
Stanley Wasserman
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Allan Friedman
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Nathan Eagle
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Ben Waber
(Technology, Social Computing) Thomas Langenberg
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Ines Mergel
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Brian Rubineau
(Social Dynamics, Societal Networks, Simulations)
Maria Binz-Scharf
(Qualitative Methodology, Knowledge Sharing, eGovernment)
Jeff Boase
(Technology, Societal networks)
Alexander Schellong
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Recent Comments
- Re: Show me your links and I tell you about your political ideology - Applying Network Theory to the War Blogosphere
By: Mark Tremayne
Date: Mar 19, 2007 2:37 PM - Re: Show me your links and I tell you about your political ideology - Applying Network Theory to the War Blogosphere
By: Willis Witze
Date: Mar 7, 2007 10:12 AM - Re: Show me your links and I tell you about your political ideology - Applying Network Theory to the War Blogosphere
By: zenpundit
Date: Feb 27, 2007 3:37 PM
Notification
« Critical Mass in User Communities | Main | WYSIYN - Build your own social networks »
27 February 2007
Show me your links and I tell you about your political ideology - Applying Network Theory to the War Blogosphere
While doing research on a different topic I stumbled over an article in the Journal of Computer-Mediated Communication by Tremayne, Zheng, Kook Lee and Jeong on "Issue Publics on the Web: Applying Network Theory to the War Blogosphere". They looked at 79 political blogs and 899 posts about Iraq before and during the year of 2003 to examine the process by which certain blogs become hubs of activity while others remain on the periphery. In addition they tried to analyze the role of political ideology in network formation.
One of the many findings presented was that...
"blogs coded as very conservative were twice as likely to link to other blogs as were blogs coded as liberal or very liberal. Conversely, blogs coded as very liberal were more than twice as likely to link to media sites as blogs coded as conservative or somewhat conservative. These results lend support to the notion that conservatives distrust the mainstream media more than liberals do.(...) While the New York Times and Washington Post were the most linked-to media overall, a finding also reported by Adamic and Glance (2005), liberal bloggers were more likely to link to these media than were conservative bloggers."
...which probably confirmed what many of you expected. Next time you read a blog make sure you take a closer look at the links to determine your information on the political spectrum. Going further, an analysis of the links of an individuals blog would allow one to learn more about the individuals information sources which combined with other information easily obtainable on the net should be of interest for campaigners and marketing experts to influence or spread information.
Posted by Alexander Schellong at February 27, 2007 12:08 AM
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Comments
Most bloggers develop blogrolls that reinforce existing worldviews unless they make a conscious effort to do otherwise and " break the mold" on their information flow.
The media -especially elite media editorial rooms such as the NYT or a major network - are at least as insular and tend to rely on longtime " reliable" sources rather than do true investigative journalism.
Posted by: zenpundit at February 27, 2007 3:37 PM
Some bloggers only add a blogroll-link to get a backlink from the linked blog!
Posted by: Willis Witze at March 7, 2007 10:12 AM
In this study we did not look at the semi-permanent blogroll links, only links in posts. These links can be used strategically as well but more often than not they appear to be "organic," that is, directly related to what the blogger is writing about or responding to.
Posted by: Mark Tremayne at March 19, 2007 2:37 PM