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Recent Comments
- Re: Critical Mass in User Communities
By: Thomas Langenberg
Date: Mar 12, 2007 3:28 PM - Re: Critical Mass in User Communities
By: Josh
Date: Mar 12, 2007 3:16 PM
Notification
« gaming google | Main | Show me your links and I tell you about your political ideology - Applying Network Theory to the War Blogosphere »
26 February 2007
Critical Mass in User Communities
A critical mass of users who actively engage in information exchange and knowledge sharing activities is crucial to keep an online community (of users) up and running over time. But how can critical mass in online communities be established and sustained over time? What are promising strateg(ies) for community operators to turn online communities into places that are worthwhile lingering?
One potential strategy can be observed in aSmallWorld.net which is a prominent online community. Critical mass was established by bringing together two types of people:
(1) celebrity-type people, and
(2) internet "aficionados" who love spending their time on the web and in interactive chat rooms.
While the celebrity-type people make sure that the site receives significant media and the general public's attention, internet "aficionados" generate the traffic which is important to make community look active.
Any other ideas how the creation of critical mass can be established?
Posted by Thomas Langenberg at February 26, 2007 5:14 AM
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Comments
Very interested in this entry. Unfortunately the link to aSmallWorld is broken.
Posted by: Josh at March 12, 2007 3:16 PM
Dear Josh,
thanks for the comment. I fixed the link. It should work now. However, you can only access asw.com in case you are invited by a member that has the rights to invite.
This is part of asw's concept: It is an exclusive network where only invited members have access. Once you are in the network, you first need to earn your status as somebody who is allowed to invite other people. It is an interesting approach!
My co-author and I are currently working on the final version of the case which we intend to submit to the PNG working paper series. Before it is public it needs to be reviewed by Ines Mergel and David Lazer who are running and who are responsible for the working paper series.
Let me know what specific questions you have and whether you would like a preliminary version of the case.
Best,
Thomas
Posted by: Thomas Langenberg at March 12, 2007 3:28 PM