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« Strong ties are those that look for you… | Main | How does the way we process information relate to how we search for it? »
12 February 2007
The proliferation of "social networking" functionality online is striking. A large number of websites, whose primary objective is clearly to support some other goal, now have features that allow "members" to post material and indicate their relationships with others in the community. (This is rather different than more general social networking sites, such as facebook, myspace, etc, whose business models are to get traffic and data on individuals and somehow monetize that.) Presumably the intuition here is that this increases the attachment of individuals to the cause or the product, and helps facilitate (in particular cases) collective action. It would be interesting to rigorously assess whether these features actually have any impact. While I see the logic, I will admit to some scepticism.
Some examples:
Posted by David Lazer at February 12, 2007 10:20 PM