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« Real Time Social Network Feeback Experiment | Main | MIT Media Laboratory Faculty Openings in Data Mining and Visualization, Collective Intelligence, and Behavior Modeling »
31 October 2007
Applying theory to managerial problems: how do you resolve communication problems inside firms?
When talking about information sharing and knowledge exchange inside firms, I am faced with the same question over and over again: "How do we know what we know and don't know?". Let me describe this to you with a small example.
HighTech Corp. is a medium sized technology firm in Europe. The communications department is responsible for ensuring a regular information flow and knowledge exchange between stakeholders inside and outside the firm. Internal stakeholders could be but are not limited to R&D engineers, sales staff or the management board of the firm. External stakeholders of the firm are distributors, clients or investors of the firm.
However, such information flow and knowledge exchange inside HighTech Corp. is often disturbed by physical, mental or psychological barriers of its personnel. Hence, the communication department faces serious problems when trying to find out what is going on inside the firm, what latest R&D trends are inside the firm/the industry, how clients react to HighTech Corps. novel product line etc.
As a consequence, HighTech Corp wants to embark on a project that puts a system/method/technology in place that can help the communication department to find out what HighTech Corp knows, what HighTech Corp does and who knows what inside HighTech Corp.
The overarching question(s) I have is/are: From everything we know about theories and concepts of information sharing in social networks, what are the theories with the most predictive power that can help us to better address such real-life issue?
On a more specific level, the questions could be formulated as follows:
- How do firms find out what they know and what they don't know?
- What methods should/should not be used?
- Can technology help?
- Can you get your personnel motivated to share their thoughts and ideas?
- If yes, how?
- If no, what do you do?
Posted by Thomas Langenberg at October 31, 2007 10:55 AM
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