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Ben Waber
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Thomas Langenberg
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Ines Mergel
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Jeff Boase
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« Changing private spheres and other issues | Main | Symposium on Information Technology and Governance »

7 November 2007

The other side of social networking

by David Allen

The Financial Times recently reported on the rise of bullying - and hate mongering - as web counterparts to 'positive' social networking. As a sample, the story's sidebar describes three 'counter' sites:

Enemybook_Goes under the strap line "Keep your friends close, and your enemies closer". Set up as a riposte to the perceived bogus nature of many online friendships, Enemybook runs off the back of Facebook. It allows you to add people as Facebook enemies below your friends, specify why they are enemies and notify them that they are enemies. You can also see who lists you as an enemy, and even become friends with the enemies of your enemies.

Snubster_Similarly to Enemybook, Snubster derides the notion of social networking sites, and can run off Facebook. Users can build lists of personal enemies from their Facebook contacts, who will then be sent a snub and will be alerted that they are either "On notice"
or "Dead to me".

Hatebook_Modelled on the Facebook concept, and with an almost identical layout, Hatebook offers a less friendly approach to the world of social networking. You can befriend "Other haters", and your homepage alerts you when "Other fricking idiots" contact you. The site also provides you with an "Evil Map", marking the locations of other users. The antithesis to Facebook's emphasis on making friends, this is an open forum for abuse and aggression.

Posted by Special Guest Editor at November 7, 2007 12:08 AM

Comments

The interesting story here is, from my point of view, that such types of sites also seem to replicate the offline world. Hence that means that not only friendship can be mapped/observerved, but also the opposite side.

We all have people that we like more than others. Also, we might have contacts that we would consider as the "opposite of a friend" (i would not want to call them enemies here). Most often these people know it or feel when such type of "anti-friendship" is existing.

However, I would argue that - similar to the positive side - enemy relationships are much easier to build in the online world. Assigning someone enemy status is much easier done on the Internet than in the real life.

To cut a long story short, I think such types of sites are another contribution to mapping our offline world in the online world of social networking.

Posted by: Thomas Langenberg at November 8, 2007 4:20 AM

You point, it seems to me, to some main questions, as we work to get a conceptual grasp. My inclination would be as follows:

To what extent do online innovations simply mirror existing physical world relationships? For instance, one thread over past months suggests that social networking sites serve existing, rather than new, social groups.

Which leads to the counter question - so what, if anything, new does online activity inject into social relations? Again for instance, 'business contact' sites, it has been argued, facilitate finding that next commercial link, beyond what would otherwise be possible. Or, here you are suggesting, online gives rise to 'quicker' friendship, or enmity. That naturally brings the question, so are these also more ephemeral?

And so forth.

A challenging - and interesting, and enjyable - quest, to understand.

David

Posted by: David Allen at November 10, 2007 10:17 AM

Did anyone see that techcrunch did a story about vois? Go check it out http://www.techcrunch.com/2007/11/09/vois-an-otc-listed-social-network/#comment-1746686

Posted by: Mike at November 11, 2007 8:35 PM

Before adding a social network to their IT operations, CIOs had better check the fine print to find out what the service plans to do with the company’s user information: http://www.baselinemag.com/article2/0,1397,2209755,00.asp

Posted by: Pam Scott at November 19, 2007 11:24 AM

I guess it's also possible to look at web social networks as amplifiers of the real social networking. I mean you extend your real friendship to virtual plane, and similarly the opposite. So you add you real friend to your online social network to emphasise how you like them, also you add your enemies to show how much you dislike them. In that case online social network becomes a tool to inflict some badness upon your "enemies".
This is only one view to online social networks, but I guess it might explain why people do things like that.

Posted by: Rytis at November 23, 2007 3:02 PM

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