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Editor Login
Convener in chief:
David Lazer
(Methodology, Networked Governance)
Editors:
Stanley Wasserman
(Current Trends, Methodology, Social Networks)
Allan Friedman
(Simulations)
Nathan Eagle
(Technology, Social Computing, Powerlaws, Current Trends)
Ben Waber
(Technology, Social Computing) Thomas Langenberg
(Technology, Social Computing, Social Networks, Current Trends)
Ines Mergel
(Knowledge Sharing, Social Computing, Social Software, Current Trends)
Brian Rubineau
(Social Dynamics, Societal Networks, Simulations)
Maria Binz-Scharf
(Qualitative Methodology, Knowledge Sharing, eGovernment)
Jeff Boase
(Technology, Societal networks)
Alexander Schellong
(Admin, eGovernment, Citizen Relationship Management)
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Recent Entries
- Interview: Thorsten Jacobi on the current state and trends in social software
- Online Social Network User Fatigue?
- Second Call for Papers / Funding for doctoral student training for Harvard conference on networks
- Obama, techology, and social networks
- Tapping on the wisdom of the crowd: Social network analysis software tools on Wikipedia
Recent Comments
Notification
« Watching you watch us... | Main | More on the Massachusetts primary... »
5 February 2008
Monetizing social networks more difficult than expected
Today's WSJ reports that Google executives said the company was having a harder time than it expected generating ad revenue on social-networking sites. In particular, this would put Microsoft's evaluation of Facebook under scrutiny. Around the world, other OSN ventures such as Facebook recently introduced new terms of business to make it easier to utilize the user information for marketing purposes. Many members complained about the move, some even left. Therefore, privacy is still of importance to many users and strategies discussed in Relationship Marketing (see also permission marketing) might be the right move for OSN ventures.
Posted by Alexander Schellong at February 5, 2008 7:48 AM
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