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Editor Login
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David Lazer
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Guy Stuart
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Ben Waber
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Maria Binz-Scharf
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Alexander Schellong
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Recent Entries
- Next steps for the Obama network...
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Recent Comments
Notification
« The Virginia Tech Symposium on Enhancing Resilience To Catastrophic Events Through Communicative Planning | Main | From the Bottom-up: Building the 21st Century CIA »
9 April 2008
Think Facebooking is a waste of time? Think again...
This hardly comes as a surprise: Corporations are increasingly tapping into the social capital of networks such as Facebook and MySpace, as reported in this NY Times article by Laurie J. Flynn today. From a theoretical standpoint, it makes a lot of sense: The ties in these online social networks reflect several layers of homophily (friendship, common interests, membership in various groups, partially self-selected affiliation, etc.) in addition to what usually applies to even the best organizational communities of practice. Several companies are now integrating business intelligence applications with the social Web and the Internet. Such "interrelated pools of information" bring value to business, says Flynn, mainly by fostering communication among employees, but also by better identifying job candidates and target customers. Let's just hope that Facebook will react to this development and allow the creation of different profiles for the various personae we represent on the Internet.
The article appeared in a special section of the New York Times today called "Tech Innovation". The section is filled to the brim with exciting and innovative ideas - one of these coming from the ever resourceful Bernardo Huberman of HP Labs. Together with his team he developed the prediction markets tool "Brain" (Behaviorally Robust Aggregation of Information in Networks), which can be employed to predict the demand of a new service, such as Internet television. I loved Huberman's quote a propos his brainchild: "We want to reduce the wisdom of crowds to the wisdom of 12 or 13 people." Hopefully the right ones.
Posted by Maria Binz-Scharf at April 9, 2008 9:57 AM
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