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10 September 2009
A few weeks ago a really fantastic study got a lot of press about how researchers found that 90% of US bills have trace amounts of cocaine on them. This got me thinking about some of the other interesting currency studies that have been done.
Where is George? comes to mind as another brilliantly designed study. Researchers stamped thousands of bills with a URL where people who received the bill could go and enter its current location. The researchers got a huge number of responses, allowing them to use bill mobility patterns to approximate human mobility patterns. Of course with the recent availability of high quality cell phone and sensor data this may not be the best data collection method in the future, but at the very least it's a great study design.
But the cocaine study got me thinking: what else can we learn about people's habits from chemical traces on bills? Of course the reason cocaine can be detected is that it binds to the green dye in money, but a large number of other compounds would likely also bind to this dye. Can you learn about fast food consumption from bill traces? Could you gauge the "stress level" of the country by measuring the amount of certain sweat compounds?
You can potentially get this data from other sources, but often it's hard to get a large enough cross section of society to get a broad enough picture. By combining analysis of these physical traces with digital traces, we can get closer to having a complete view of how our society is behaving.
Posted by Ben Waber at September 10, 2009 3:17 PM