Program on Survey Research

May 9, 2008

CGIS Knafel, 1737 Cambridge Street Room N354, Cambridge, MA (Map)

New technologies have changed the way people communicate with each other, and they present new challenges and new opportunities for researchers. This conference will focus on the challenges as well as the opportunities of these new technologies for survey research.
 
We will explore how strategies and standards for reaching respondents are changing in the face of new technological challenges. We will also learn about new laws and regulations about the use of these technologies and discuss how they may affect research practice. One session will look at the challenges and opportunities posed by the Internet, focusing both on the accuracy of volunteer Internet samples and on the opportunities for survey research presented by Web 2.0. Another session looking at mobile phones will discuss the widespread growth of this technology, and the challenges this presents for survey research. The session will also review methods of sampling and interviewing mobile telephone users.
 
Continental Breakfast 8:30 - 9:00
 
Welcome and Introduction 9:00-9:10
Sunshine Hillygus
Harvard University
 
Web 2.0 and Survey Research 9:10 - 10:00
Mick Couper
University of Michigan
 
Coffee Break 10:00 - 10:15
 
Conducting Surveys on the Internet 10:15 - 12:15
How (and how not) to Use the Internet for Survey Research
Doug Rivers and Simon Jackman
Stanford University
 
The Accuracy of Non-Probability Samples of People Who Volunteer to Do Surveys for Money
Jon Krosnick
Stanford University
 
Lunch 12:15 – 1:15
 
Trends in Research and Regulation 1:15 - 3:15
Strategies and Standards for Reaching Respondents in an age of New Technology.
Tom Guterbock
University of Virginia
 
 
Technology Regulation and Survey Research
LaToya R. Lang, Esq.
State Legislative Director
Council of Market and Opinion Research
 
Coffee Break 3:15 - 3:30
 
Technology Focus: Mobile Phones 3:30 5:30
Survey Research and Cell Phones: Is There A Problem?
Scott Keeter
Pew Research Center
 
Solving The Problems Cell Phones Create for Survey Research
Michael Link
ACNielsen
 
 
Reception 5:30 - 6:00
Please RSVP to Chase Harrison at charrison@gov.harvard.edu