Adam Tanner is a fellow at Harvard University’s Institute for Quantitative Social Science. His upcoming book, “What Stays in Vegas: The World of Personal Data – Lifeblood of Big Business – and the End of Privacy as We Know It” will be published in September 2014 (PublicAffairs, part of Perseus Books Group). The book tells the human stories about entrepreneurs and firms gathering personal data and the consumers about whom data is gathered. From 1996-2011 he worked for Reuters News Agency as Balkans bureau chief based in Belgrade, Serbia, San Francisco bureau chief, and reporter posted in Moscow, Berlin and Washington D.C. He contributes a column for Forbes at www.forbes.com/sites/adamtanner/, Twitter is @datacurtain.