Bharat N. Anand is the Henry R. Byers Professor of Business Administration at Harvard Business School, and the Senior Associate Dean and faculty chair of HBX, the school's digital learning initiative that he helped create. He also serves on the University-wide HarvardX and VPAL faculty committees. Professor Anand is an expert in digital strategy, media and entertainment strategy, corporate strategy, and organizational change. His work has examined competition in information goods markets, focusing on two central challenges that firms face in these markets: "getting Noticed" amidst the increasing clutter of alternatives available to consumers, and "getting paid" for what they produce.